Our values are based on our own "code of values", on important intra-system "rules of the game" and the code of ethics of the German Franchise Association (DFV):
The youth of today do not need or want to hear any sugar-coated promises, they want something more meaningful, such as a promising prospect on the job market. This is why occupational training is something which can no longer be ignored in the fitness industry. Our goal is to train as many young people as possible so that they are ready for the demanding world they will face in their professional lives. But we don’t just want to prepare them for the fitness and health sector, but also teach them the skills they will need in many other areas of business life. Bodystreet has set itself the challenge of becoming the best employer and trainer in the European fitness industry. Our versatile support measures, which include an extensive training programme with its own academy and online aptitude tests as well as many in-house career opportunities, are just the start of an exciting journey.
One thing is certain: in view of the pressing questions concerning the future, even the fitness industry needs to become aware of the social, ecological and economic impact of its actions and review its business models in terms of sustainability and future viability. Bodystreet would also like to play a leading role in this regard.
Every day we all do things which, considered individually, have very little impact on the environment. However, when taken together, they have a significant impact on the ecosystem in both a positive as well as negative sense. That is why it is so important that we all start with ourselves and minimise our "ecological footprint". This is especially true in a franchise system because if a positive example is set in such an environment, the effect will multiply quickly and others will soon follow suit.
The "micro studio" concept which Bodystreet is implementing consistently is already based on the sustainable approach of resource efficiency. Its main features are its efficient use of materials, space, energy and water, as well as minimising emissions and waste. This fundamental eco-efficient approach is being developed and enhanced all the time. In the future we want to be able to determine our ecological footprint with the utmost precision, which is why we started setting up a monitoring system for all Bodystreet locations in 2013. The first result of our endeavours is our first Corporate Social Responsibility Report, which was released in mid-2014. It makes our business model, our system and our performance indicators transparent. The report is available at all Bodystreet studios or can be requested at csr@bodystreet.com.
Reducing energy consumption is one of the most important topics on our environmental roadmap. Analyses have shown that most of our energy is used for lighting. By using modern LED lamps, we can achieve a huge reduction in electricity consumption of up to 65%. Several locations have already done so, partly financed through crowd funding. Our goal is also to only use green electricity for all Bodystreet locations as of 2015. We are currently developing an innovative system-wide energy purchasing strategy for this purpose.
The Bodystreet concept is based on a large number of small and decentralised locations. This saves our members having to make lengthy commutes which are particularly harmful to our environment. Our decentralised training system also translates into a reduction of transport-related emissions. The same also applies for our most important company car, the Renault "Twizy". As a pioneer of modern electrical mobility, it has zero primary emissions.
As of 2014, Bodystreet will only be using recycled paper in its offices. This will significantly reduce our indirect water and energy consumption.
